Nerve Films Named Visual Effects Production Company for The Film Festival Channel

Santa Monica, CA, July 31, 2006- Nerve Films announced today that it has been named the visual effects concept and design production company for The Film Festival Channel. The Film Festival Channel is devoted to covering the latest film festival news and information. The Film Festival Channel's original programming highlights the hippest talent on the festival circuit; writers, directors, and actors -- and keeps viewers updated on the latest filmmaking techniques.

Nerve Films's role will be to increase The Film Festival Channel's recognition and visibility via a high-end branding campaign that will include station IDs, promos for shows and print design as well as commercial spots. These will target cable carriers, subscribers and the general public by implementing an international, multi-level media relations program.

"We are excited to be working with the Film Festival Channel," said Ashley Beck, Principal and architect of Nerve Films. "We have in-depth experience in branding and launching networks and we are very excited about the plans for the Film Festival Channel. It's like having a blank canvas to create a whole new paradigm about how independent film is viewed."

As the premier television venue for everything related to film festivals, the Film Festival Channel offers original programming including Tales from the Script, From the Director's Chair and Festival Moments, a signature show spotlighting highlights from festivals around the globe.

"Ashley really impressed me with his original ideas, in-depth experience and media relationships. He has created visual atmospheres for some of my favorite videos and we can't wait to start working with Nerve Films," said Lisa Henschel, president and CEO of the Film Festival Channel. "I wanted something that would be out-of-the-box, different and engaging with the ability to work across different media platforms. Nerve Films does it all."

Nerve Films, based in Santa Monica, CA, was founded in 2005 by visual effects pioneer Ashley Beck. Beck's visual effects work under the name fusebox has received numerous awards with five Clios, an MVPA award, two associated Grammys and two associated works in the permanent collection of New York's Museum of Modern Art. He has also received two MTV nominations, a BDA award and national awards for innovative package design. A short list of talent Beck has worked with includes: Madonna, Trent Reznor/Nine Inch Nails, Janet Jackson, Shania Twain, Fiona Apple and Lenny Kravitz. Beck has also directed TV commercials for HBO, DirecTV, Hyundai, Coke, Calloway, Telus and Microstrategy as well as designed for Nike, Apple, ESPN, Mercedes-Benz, Honda, Coke, Universal and Warner Bros. For more information about Nerve Films please call 310-581-6400 or visit www.nervefilms.us.


Last updated on 08.02.06.